Trader Horn and Me

I lapped up the famous Trader Horn books “The Ivory Coast in the Earlies” and “Harold the Webbed”. I was then even more enamoured of Tim Couzens’ book “Tramp Royal – The true story of Trader Horn”, as it validated the Trader Horn legend – Alfred Aloysius ‘Wish’ Smith was real and he had got around!!

Couzens died in October this year, tragically – he fell in his own home. I thought OH NO!! when I read it. He was a gem, almost a Trader Horn himself – what a waste! Too soon! He did the MOST amazing sleuth job of tracking down all Trader Horn’s jaunts n joints across the world and revealing that – despite the skepticism that had followed the incredible fame and Hollywood movie that had followed the success of ‘Trader Horn’s first book in 1930 – most of what the old tramp, scamp and adventurer had claimed to do he had, in fact, done!

One (small) reason I LOVED the trader Horn books, besides the original title: Trader Horn; Being the Life and Works of Aloysius Horn, an “Old Visiter” … the works written by himself at the age of seventy-three and the life, with such of his philosophy as is the gift of age and experience, taken down and here edited by Ethelreda Lewis; With a foreword by John Galsworthy was the number of places A. Aloysius Smith – ‘Trader Horn’ (or Zambesi Jack or Limpopo Jack or Uncle Pat – he had aliases!) had been to that I have also been to:

  • Joburg, his least favourite city in the world. He was in a doss house in Main Street in 1925, I was in Eloff Street in 1974. Parktown, where Ethelreda Lewis ‘discovered’ him was different – he came to love it, as did I. In Parktown he was in Loch Street in 1926, I was in Hillside Avenue in 1977;
  • Hwange in Zimbabwe, or Wankie in Rhodesia as it was then;
  • Harrismith, where he went with Kitchener’s Cattle Thieves to steal Boer cattle and horses in the scorched earth tactics of the wicked looting Brits. And where I was born and raised;
  • The west coast of Madagascar where our yachting trip to the island of Nose Iranja took us quite close to his ‘Chesterfield Islands’;
  • The east coast of Africa, although he spoke of Zanzibar and we visited Mombasa – which he probably visited too, as he sailed up and down the coast;
  • Oklahoma, where like me he befriended and was befriended by, the local Native Americans – his mostly Pawnees and Osages, mine mostly Apaches, Kiowas and Cherokees;
  • Georgia, where he behaved abominably and which I used as a base to go kayaking in Tennessee. He drank in a doctor’s house and I drank in a dentist’s house;
  • The Devonshire Hotel in Braamfontein, where both of us got raucously pickled;
  • Kent, where he died in 1931; I visited Paddock Wood on honeymoon in 1988.

trader-horn_3

I also loved the unexpected success of the first book. Written by an unknown tramp living in a doss house in Main Street JHB, the publishers Jonathan Cape advanced fifty pounds which Mrs Lewis gratefully accepted. Other publishers had turned it down, after all. Then the Literary Guild in America (a kind of book club) offered five thousand dollars! They expected to print a few thousand, and also offered the rights to a new publisher called Simon & Schuster who hesitated then went ahead, receiving advance orders for 637 copies.

Then it started selling! 1523 copies on week, then 759, 1330 and then 4070 in the first week of July 1927. Then 1600 copies one morning! Then 6000 in a week. They now expected to sell 20 000 copies!

Up to November that year sales averaged 10 000 a month, thus doubling their best guess. They had already run ten reprints, the last reprint alone being 25 000 copies. 30 000 were sold in December alone up to Christmas day. The story grows from there – more sales, trips by the author to the UK and the USA, bookstore appearances, talk of a movie. The trip continued until he had gone right around the world, drinking, smoking and entertaining the crowds with his tales and his exaggerations and his willingness to go along with any hype and fanfare. At his first big public appearance at 3.30 pm on Wednesday 28th March he spoke to a packed house in the 1,500 seater New York City Town Hall off Times Square:

William McFee was to have made an introductory address but the old man walked on the stage (probably well fortified with strong liquor), acknowledged tremendous applause with a wave of his wide hat and a bow and commenced talking in a rambling informal style before McFee could say a word. He started by quoting advice given to new traders: “The Lord take care of you, an’ the Divil takes care of the last man.” He spoke of the skills of medicine men, rolled up his trouser leg above his knee to show the audience his scar, and threatened to take of his shirt in front of the whole Town Hall to show where a lion had carried him off and was shot only just in time. When the aged adventurer paused to take a rest in the middle of his lecture, McFee delivered his introduction.’

Then suddenly people started thinking old ‘Wish’ Smith’s whole story was a yarn, nothing but the inventions of a feeble mind, and wrote him off as yet another con artist – there were so many of those! The hype died, cynicism set in and old ‘Wish’ Smith – Trader Horn – died in relative obscurity. It may all have been a hoax.

So was he real, or was it all a hoax? To know more, read Tim Couzens’ book – it’s a gem!

Here’s a silent movie of the old rascal on a Joburg street corner soon after he’d been kitted out in new clothes when the first cheque for his book came in.

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Here’s the full program for the 1931 movie.

Here’s a wonderful site where Ian Cutler, another fan, writes about Trader Horn and about Tim Couzens’ dedicated work, research and travels that validated the old rascal.

Trader Horn pic

Here’s the back page from the movie program. The movie, of course, was Hollywood – WAY different to the true story! An interesting facet was for once they didn’t film it all in a Hollywood studio; they actually packed tons of equipment and vehicles and sailed to Kenya and then on to Uganda to film it ‘in loco’ – although on the wrong side of Africa to where it had happened!

Trader Horn pamphlet

 

 

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